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"Stub out the chemicals!" - "Yesmoke" is a cigarette brand produced by Yesmoke Tobacco S.p.A. in Torino, Italy.

The "Yesmoke" brand was born in Balerna, a little village in the Italian part of Switzerland, on the 1st of January 2000. Before becoming a cigarette brand, Yesmoke was the world’s largest online tobacco store, with more than 6 million cartons of 200 cigarettes sold every year: Marlboro, Camel, Winston and all the most popular brands.

For some people this was the most colossal cigarette smuggling operation in the history of crime; for others it was the opening of an innovative, legitimate, free and more economical distribution channel.

The shop, after a legal war with Philip Morris, was forced to surrender on November 16th, 2004 when two hundred U.S. agents stormed the J.F. Kennedy Airport in New York, blocked the DHL Boeing 757 cargo coming from Switzerland, and seized 150'000 cartons of cigarettes destined for distribution in the United States, where Yesmoke had the majority of its customers. "A blitz like this one had never been seen before", headlined the newspape and television on the next day.

In the summer of 2005 Yesmoke, with the money earned selling Marlboros to the American customers, began moving to Italy. And on August 7th 2007, 7 years, 7 months and 7 days after Yesmoke’s birth, they inaugurated a cigarette production factory in Torino, identical to those of multinational cigarette manufacturers, with a production capacity of 50 million cartons per year of the new cigarette brand "Yesmoke".

Yesmoke’s project goes well beyond competition against other producers. It is a battleship ready to direct all its resources to the financial downfall of the cigarette manufacturing cartel. The final objective is to extirpate the Big Tobacco blister from society.

Yesmoke, refused by Swiss banks… investigated for smuggling, Mafia, tax evasion, criminal association, faced with demands for compensation damages amounting to hundreds of millions of dollars… This sounds like the "bleeding to death" of a company, but not for Yesmoke. Thanks to these events, in fact, interesting and constructive topics, which go far beyond the cigarette business, are unexpectedly coming to light and to the attention of everyone.

So Yesmoke is becoming famous not because of well-chosen advertising slogans, but thanks to discussions on topics that are vital for consumers. without having to spend a single dollar. ...Might tobacco advertising be out-of-date?

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