Brand YSL Ritz
YSL Ritz is a brand of cigarettes in USA, long (100 mm), 20 cigarettes in a pack, hard pack.
The R. J. Reynolds Tobacco Company is going to test-market Ritz, a 100-millimeter filter-tip cigarette for women.
Its advertising claim is: _The first luxury class cigarette created by Yves St. Laurent._
No special coloring. No special tailoring. Just the chichi YSL monogram on the pure white paper. The color of the regular pack is cinnebar; the menthol pack is deep aqua.
Leber Katz Partners is the advertising agency.
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