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Viceroy cigarettes are made by Brown & Williamson, which was owned by British American Tobacco, and, since 2004, by Reynolds American Inc., a joint venture between the U.S. branch of British American Tobacco and R.J. Reynolds Tobacco Company.

Viceroy originated in the U.S. in 1936 as the world's first cork-tipped filter cigarette. In 1952 it was the first brand to add a cellulose acetate filter which established a new industry standard. In 1953, Viceroy Filter Kings were introduced. In 1990, Viceroy Box Kings and Lights Box Kings were introduced on the U.S. market, followed by Viceroy Ultra Lights Kings and Ultra Lights 100's in 1992 and New Viceroy 100's box styles, and Viceroy Menthol in 2000. All Viceroy styles changed to a more contemporary packaging on packs and cartons without changes to the product blend.

After the Brown & Williamson merger, the brand has been played down, continuing to be sold on the markets where demand is strong, like Romania, Middle East, Turkey and Argentine.

In Canada, Viceroy was manufactured by Imperial Tobacco Canada, which brought out Viceroy Filter King Size in 1958. It was discontinued some time in the 1970s.

Imperial reintroduced the American-blend Viceroy in Red [Full Flavour] and Blue [Light] in 2007 as a discount brand. This is a first for the Canadian marketplace; traditionally, a packet of 20 American-blend cigarettes cost the same or slightly more than a packet of 25 Canadian-made cigarettes.

These are sold as a discount brand,but they dont taste at all like the US blend Viceroy.

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