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Brand Parisienne

Cigarettes P

The Philip Morris Marlboro family of brands and BAT's Parisienne brand dominate sales of cigarettes in Switzerland. Marlboro was the leading brand in 2003, followed by Parisienne. The two brands are positioned to attract different audiences, with Marlboro being perceived as a "genuine" cigarette, while Parisienne is perceived as the "Swiss" cigarette.

The manufacturers of Marlboro and Parisienne, Philip Morris and BAT, dominated volume sales with shares of 47% and 25% respectively, in 2003, with JTI a distant third.