BrandPall Mall

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History

The world’s first-ever king-sized (85 mm) non-filtered cigarette was introduced in 1939 by the American Tobacco Company, a brand extension to the regular-sized Pall Mall which was introduced forty years earlier (see Brand Pall Mall (Butler & Butler / A.T.C.)). Today, Pall Mall "Famous Cigarettes" remain synonymous with quality. Filtered Pall Mall cigarettes have a smooth strong taste and are packed very tightly with tobacco making them burn slower and last longer than most other major brands. The consumer is paying less than premium price, but gets a longer smoke with a soft, pleasant taste and that is the key to the Pall Mall brand's success.

Pall Mall Non-Filter is still made today. Filtered versions of Pall Mall have come and gone, beginning in 1966 with the introduction of Pall Mall Gold (the world’s first 100 mm cigarette). Filtered Pall Mall was relaunched in the United States in the early 2000s, and are still available.

Pall Mall is widely available in many countries, including Argentina, Belgium, Brazil, Canada, Finland, France, Germany, Hungary, Italy, Malaysia, Russia, South Korea, Sweden, Switzerland, and the Ukraine. In Canada, Pall Mall Non-Filter King Size was made in Canada beginning circa 1961 by Imperial Tobacco Canada, where it was sold until it was withdrawn (along with Imperial’s other American-blend brands) in 1994. Imperial relaunched Pall Mall in Red (full flavour) and Blue (light) in the mid-2000s, and in 2011, launched Pall Mall with a charcoal filter under the names Black and Silver.

In the United States, the American Tobacco Company was taken over by the Brown and Williamson Tobacco Company in 1994; Brown and Williamson, in turn, was taken over by R. J. Reynolds Tobacco in 2004, forming the company Reynolds American, which still make Pall Mall today.

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