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Brand Mustang

Cigarettes M

When R J Reynolds concluded in 1995 that World Candies was infringing on its Mustang cigarette brand in violation of the 1983 court order, the tobacco company wrote the usual letter requesting cessation of copyright infringement and threatening "legal remedies," but did not take legal action.6 International promotion of tobacco images to children, including several displays of manufacturers' brands on children's toys and school supplies, continued unabated throughout this period.2