BrandMedallion

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Brand Medallion

Cigarettes M

During the summer of 1989, the first packages with new warnings arrived on the market. Tobacco companies chose colour combinations for the warnings that minimized their prominence and blended in with existing package design. On Medallion cigarettes, for example, gold lettering appeared on a yellow background. The big problem with the first generation of light cigarettes was that smokers noticed that they couldn't get enough nicotine from them to satisfy their craving, unless they changed the way they smoked. "Sucking air" was how many described the experience of smoking Imperial's Medallion brand.
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