BrandMS ETI E
Brand MS ETI E
British American Tobacco today agreed to acquire ETI - Ente Tabacchi Italiani S.p.A., Italy's state tobacco company, for EUR2.32 billion (£1.6 billion). The important acquisition will elevate British American Tobacco to the number two position in Italy, the second largest tobacco market in the European Union. The scale of the enlarged operations will bring significant opportunities to compete and grow ETI's local brands and British American Tobacco's international brands. ETI sold more than 26 billion cigarettes in 2002 - about 26% of the market - including well-known brands MS and Sax.