Brand Kamel Red
Red Kamel was first launched through bars and clubs in New York, San Francisco, Los Angeles and Dallas. A second wave brought it to bars and clubs in a dozen other North American cities, including Toronto. Red Kamel's advertisers chose images well-suited to their target market of young urban sophisticates. The Red Kamel theme is neither completely retro, nor completely futuristic, but in the no-man's land of Generation X. The Red Kamel caravan stopped in Toronto bars like the Lava on College Street, the Queen Street West's Gypsy Co-op, the Fluid Lounge on Richmond and the Rivoli on Queen Street. Curiously, Red Kamel do not appear to be an US-taste cigarette, but a Canadian blend of tobacco in a US package.