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Brand Kamel

RJ Reynolds first launched Red Kamel cigarettes in 1913 as an up-scale companion to the more plebian Camel. Like many upwardly mobile products, Red Kamels did not survive the depression, and were dropped in 1936. It would be thirty years before Red Kamel came out of the wilderness. In 1996 they resurfaced not in corner stores or smoke-shops, but in the urban-chic watering holes of sophisticated cities. Red Kamel was first launched through bars and clubs in New York, San Francisco, Los Angeles and Dallas. A second wave brought it to bars and clubs in a dozen other North American cities, including Toronto.

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