BrandJade

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Brand Jade


Ligett Group Inc. has launched Jade, a new premium menthol cigarette. Its flavor is the result of blending the finest domestic and imported tobaccos with rare, tropical menthols, according to the company. In testing with adult smokers, Jade consistently provided a "much fresher, cleaner aftertaste," says the company. The distinctive holographic packaging identifies Jade as both a premium product and as being different from other menthol offerings. The packaging has been consumer tested and clearly appeals to all market segments.

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