BrandDiplomat

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Brand Diplomat


"ENJOY THE WORLDCUP WITH DIPLOMAT CIGARETTE" - Diplomat is a brand of Lackson Tobacco company, a subsidiary of Philip Morris.

In December, Muslims around the world celebrated the Eid al-Fitr, the feast marking the end of the holy month of Ramadan. In Pakistan, it is popular for families to watch special television programs during the three days of the holy celebration. Intent on capitalizing on the festive atmosphere and the high volume of young viewers, the tobacco industry marketed heavily on television during the Eid, even naming one television program after the cigarette brand "Diplomat." Pakistan's tobacco company is a subsidiary of British American Tobacco.

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