Max (Menthol) SL-20-S - USA - Revision history

Steverino: /* Max (Menthol) /SL-20-S/ - USA */

2012-01-18T05:43:47Z

‎Max (Menthol) /SL-20-S/ - USA

Steverino: /* Max (Menthol) /SL-20-S/ - USA */

2012-01-18T05:40:33Z

‎Max (Menthol) /SL-20-S/ - USA

Steverino: /* Max (Menthol) /SL-20-S/ - USA */

2012-01-18T05:39:41Z

‎Max (Menthol) /SL-20-S/ - USA

Steverino: /* Max (Menthol) /SL-20-S/ - USA */

2012-01-18T05:35:54Z

‎Max (Menthol) /SL-20-S/ - USA

Jacki: /* Max (Menthol) /SL-20-S/ - USA */

2009-08-12T23:18:00Z

‎Max (Menthol) /SL-20-S/ - USA

Jacki: /* Max (Menthol) /SL-20-S/ - USA */

2007-12-19T13:10:44Z

‎Max (Menthol) /SL-20-S/ - USA

NataSha at 11:24, 23 October 2006

2006-10-23T11:24:05Z

New page

====Max (Menthol) /SL-20-S/ - USA====

[[Image:max_menthol_sl_20_s_usa.jpg|max menthol sl 20 s usa]]

[[ BrandMax |Max ]]

[[ Cigarettesm|m]]

@@ Line 9: / Line 9: @@
 Max cigarettes were produced only in full flavor variety; lights or ultra-lights varieties were not available. They were packaged only in soft pack and were available only in 120mm length. Both regular and menthol flavors were available.
-Max cigarettes were introduced with attractive packaging, as a slim, all-white superlong, specifically catering to upscale, contemporary, style-conscious female smokers.  They were introduced under the [[BrandKent|Kent]], name, to capitalize on [[BrandKent|Kent]] parentage and subsequent marketing strength, as well as well known perception of effective filtration.  However, Max was not specifically introduced as an extension to the [[BrandKent|Kent]] line, in an effort to capitalize on Kent rejectors and non-Kent smokers.  Intended for smokers who enjoyed a full-flavor, full-strength cigarette, they had among the highest nicotine and tar content of all brands.
+Max cigarettes were introduced with attractive packaging, as a slim, all-white superlong, specifically catering to upscale, contemporary, style-conscious female smokers.  They were introduced under the [[BrandKent|Kent]], name, to capitalize on [[BrandKent|Kent]] parentage and subsequent marketing strength, as well as well known perception of effective filtration.  However, Max was not specifically introduced as an extension to the [[BrandKent|Kent]] line, in an effort to capitalize on Kent rejectors and non-Kent smokers.  Intended for smokers who enjoyed a full-flavor, full-strength cigarette, Max had among the highest nicotine and tar content of all brands.
 Unfortunately for Max smokers, sales flagged in the first decade of the new century as the total number of smokers declined and Lorillard marketed the cigarettes half-heartedly, making them difficult to obtain by devotees of the brand. Since Max served a small niche market to begin with, the decline brought the death knell of the brand in 2010.

← Older revision		Revision as of 05:40, 18 January 2012
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	Max cigarettes were introduced with attractive packaging, as a slim, all-white superlong, specifically catering to upscale, contemporary, style-conscious female smokers. They were introduced under the [[BrandKent\|Kent]], name, to capitalize on [[BrandKent\|Kent]] parentage and subsequent marketing strength, as well as well known perception of effective filtration. However, Max was not specifically introduced as an extension to the [[BrandKent\|Kent]] line, in an effort to capitalize on Kent rejectors and non-Kent smokers. Intended for smokers who enjoyed a full-flavor, full-strength cigarette, they had among the highest nicotine and tar content of all brands.		Max cigarettes were introduced with attractive packaging, as a slim, all-white superlong, specifically catering to upscale, contemporary, style-conscious female smokers. They were introduced under the [[BrandKent\|Kent]], name, to capitalize on [[BrandKent\|Kent]] parentage and subsequent marketing strength, as well as well known perception of effective filtration. However, Max was not specifically introduced as an extension to the [[BrandKent\|Kent]] line, in an effort to capitalize on Kent rejectors and non-Kent smokers. Intended for smokers who enjoyed a full-flavor, full-strength cigarette, they had among the highest nicotine and tar content of all brands.

−	Unfortunately for Max smokers, sales flagged in the first decade of the new century as the total number of smokers declined and Lorillard marketed the cigarettes half-heartedly, making them difficult to obtain by devotees of the brand. Since Max ~~already~~ served a small niche market, the decline brought the death knell of the brand in 2010.	+	Unfortunately for Max smokers, sales flagged in the first decade of the new century as the total number of smokers declined and Lorillard marketed the cigarettes half-heartedly, making them difficult to obtain by devotees of the brand. Since Max served a small niche market to begin with, the decline brought the death knell of the brand in 2010.

← Older revision		Revision as of 05:39, 18 January 2012
Line 10:		Line 10:

	Max cigarettes were introduced with attractive packaging, as a slim, all-white superlong, specifically catering to upscale, contemporary, style-conscious female smokers. They were introduced under the [[BrandKent\|Kent]], name, to capitalize on [[BrandKent\|Kent]] parentage and subsequent marketing strength, as well as well known perception of effective filtration. However, Max was not specifically introduced as an extension to the [[BrandKent\|Kent]] line, in an effort to capitalize on Kent rejectors and non-Kent smokers. Intended for smokers who enjoyed a full-flavor, full-strength cigarette, they had among the highest nicotine and tar content of all brands.		Max cigarettes were introduced with attractive packaging, as a slim, all-white superlong, specifically catering to upscale, contemporary, style-conscious female smokers. They were introduced under the [[BrandKent\|Kent]], name, to capitalize on [[BrandKent\|Kent]] parentage and subsequent marketing strength, as well as well known perception of effective filtration. However, Max was not specifically introduced as an extension to the [[BrandKent\|Kent]] line, in an effort to capitalize on Kent rejectors and non-Kent smokers. Intended for smokers who enjoyed a full-flavor, full-strength cigarette, they had among the highest nicotine and tar content of all brands.
		+
		+	Unfortunately for Max smokers, sales flagged in the first decade of the new century as the total number of smokers declined and Lorillard marketed the cigarettes half-heartedly, making them difficult to obtain by devotees of the brand. Since Max already served a small niche market, the decline brought the death knell of the brand in 2010.

@@ Line 3: / Line 3: @@
 [[Image:max_menthol_sl_20_s_usa.jpg|max menthol sl 20 s usa]]
-'''Max''', introduced in 1975, is a brand of 120mm cigarettes produced by the Lorillard Tobacco Company of Greensboro, North Carolina, United States.
+'''Max''', introduced in 1975, was a brand of 120mm cigarettes produced by the Lorillard Tobacco Company of Greensboro, North Carolina, United States.
-Max was introduced to capitalize on what appeared to be a 120mm cigarette phenomenon, and was Lorillard's answer to [[BrandMore|More]] and [[BrandSaratoga|Saratoga]] brands.  Sales of Max lagged behind these two brands throughout the 70s and early 80s, but they did do better than [[BrandTall|Tall 120s]], [[BrandEve|Eve 120s]], the Original [[BrandVirginia_Slims|Virginia Slims 120s]] (introduced in 1976, in Fresno CA, and quickly discontinued), and [[BrandDawn|Dawn 120s]] (also quickly discontinued).  Max maintained popularity over [[BrandEve|Eve 120s]], [[BrandCapri|Capri 120s]], and [[BrandCarlton|Carlton 120s]], but would lag behind [[BrandVirginia_Slims|Virginia Slims Luxury Lights 120s]], introduced by Phillip Morris in 1985, with a very aggressive advertising campaign targeting female smokers.  Ultimately, in 1993, sales of Max cigarettes would falter a bit more, with the introduction of [[BrandEve|Misty]], a bargain brand, and the only bargain brand which markets a 120mm length.
+Max was introduced to capitalize on what appeared to be a 120mm cigarette phenomenon, and was Lorillard's answer to [[BrandMore|More]] and [[BrandSaratoga|Saratoga]] brands.  Sales of Max lagged behind these two brands throughout the 70s and early 80s, but they did do better than [[BrandTall|Tall 120s]], [[BrandEve|Eve 120s]], the Original [[BrandVirginia_Slims|Virginia Slims 120s]] (introduced in 1976, in Fresno CA, and quickly discontinued), and [[BrandDawn|Dawn 120s]] (also quickly discontinued).  Max maintained popularity over [[BrandEve|Eve 120s]], [[BrandCapri|Capri 120s]], and [[BrandCarlton|Carlton 120s]], but would lag behind [[BrandVirginia_Slims|Virginia Slims Luxury Lights 120s]], introduced by Phillip Morris in 1985, with a very aggressive advertising campaign targeting female smokers.  In 1993, sales of Max cigarettes would falter a bit more, with the introduction of [[BrandMisty|Misty]], a bargain brand, and the only bargain brand which markets a 120mm length.
-Max cigarettes are produced only in a full flavor variety; lights or ultra-lights varieties are not available. They are packaged only in soft pack, and are available only in 120mm length. Both regular and menthol flavors are available.
+Max cigarettes were produced only in full flavor variety; lights or ultra-lights varieties were not available. They were packaged only in soft pack and were available only in 120mm length. Both regular and menthol flavors were available.
-Max cigarettes were introduced with an attractive packaging, as a slim all-white superlong, specifically catering to upscale, contemporary, and style-conscious female smokers.  They were introduced under the [[BrandKent|Kent]], name, to capitalize on [[BrandKent|Kent]] parentage and subsequent strength, as well as well known perception of effective filtration.  However, Max was not specifically introduced as an extension to the [[BrandKent|Kent]] line, in an effort to capitalize on Kent rejectors and non-Kent smokers.  Also intended for the most committed of smokers, they have among the highest nicotine and tar content of all cigarette brands.
+Max cigarettes were introduced with attractive packaging, as a slim, all-white superlong, specifically catering to upscale, contemporary, style-conscious female smokers.  They were introduced under the [[BrandKent|Kent]], name, to capitalize on [[BrandKent|Kent]] parentage and subsequent marketing strength, as well as well known perception of effective filtration.  However, Max was not specifically introduced as an extension to the [[BrandKent|Kent]] line, in an effort to capitalize on Kent rejectors and non-Kent smokers.  Intended for smokers who enjoyed a full-flavor, full-strength cigarette, they had among the highest nicotine and tar content of all brands.

@@ Line 7: / Line 7: @@
 Max was introduced to capitalize on what appeared to be a 120mm cigarette phenomenon, and was Lorillard's answer to [[BrandMore|More]] and [[BrandSaratoga|Saratoga]] brands.  Sales of Max lagged behind these two brands throughout the 70s and early 80s, but they did do better than [[BrandTall|Tall 120s]], [[BrandEve|Eve 120s]], the Original [[BrandVirginia_Slims|Virginia Slims 120s]] (introduced in 1976, in Fresno CA, and quickly discontinued), and [[BrandDawn|Dawn 120s]] (also quickly discontinued).  Max maintained popularity over [[BrandEve|Eve 120s]], [[BrandCapri|Capri 120s]], and [[BrandCarlton|Carlton 120s]], but would lag behind [[BrandVirginia_Slims|Virginia Slims Luxury Lights 120s]], introduced by Phillip Morris in 1985, with a very aggressive advertising campaign targeting female smokers.  Ultimately, in 1993, sales of Max cigarettes would falter a bit more, with the introduction of [[BrandEve|Misty]], a bargain brand, and the only bargain brand which markets a 120mm length.
-Max cigarettes are produced only in a full flavor variety, packaged only in soft pack, and available only in 120mm length.  Both regular and menthol flavors are available.
+Max cigarettes are produced only in a full flavor variety; lights or ultra-lights varieties are not available. They are packaged only in soft pack, and are available only in 120mm length. Both regular and menthol flavors are available.
-−
 Max cigarettes were introduced with an attractive packaging, as a slim all-white superlong, specifically catering to upscale, contemporary, and style-conscious female smokers.  They were introduced under the [[BrandKent|Kent]], name, to capitalize on [[BrandKent|Kent]] parentage and subsequent strength, as well as well known perception of effective filtration.  However, Max was not specifically introduced as an extension to the [[BrandKent|Kent]] line, in an effort to capitalize on Kent rejectors and non-Kent smokers.  Also intended for the most committed of smokers, they have among the highest nicotine and tar content of all cigarette brands.