View source for ManufacturerAshok and Company - Pan Bahar Ltd.

====Ashok and Company - Pan Bahar Ltd.====


Pan Bahar Didn’t Just Invent Pan Masala, it defined exquisite taste. Such was its craze that it went out of stock. And many companies tried their best to copy its exquisite taste … but didn’t come even close. <br>
The Reason was simple- the choicest supari, the purest katha, hand picked Elaichi seeds from the rain-drenched farms of Kerala, sandal oil and luxury attars with heavenly aroma- Pan Bahar had everything in a perfect blend. But sadly, Pan Bahar disappeared from shops in 1978. Leaving many disheartened. And turning every empty can of Pan Bahar into a collector’s item.

Leaders are truly transformational when they increase awareness of what is right, good, important and beautiful, when they help to elevate followers' needs for achievement and self-actualisation, when they foster in followers high moral maturity, and when they move followers to go beyond their self-interests for the good of their group, organisation or society." 

It is a well known fact that only a good set of equipments can produce a good quality product. To manufacture a product of superior quality it is imperative that it is churned out from a well maintained machinery. Our maintenance department conducts regular preventive and break down maintenance of the equipments and machinery to ensure their smooth and efficient functioning. 

"Packaging" is supposed to be the fifth "P"in marketing. After product, price, place and promotion; packaging is the element which holds the maximum importance in the marketing of a product. Effective packaging can prompt a customer to make an impulse buying decisions. As majority of the purchase decisions are made in store we ensure that our products are attractively packed so as to capture the attention of the buyers. Our senior management selects the designs after careful examination of a vast number of designs. We are proud to introduce our holographic Can and pouch in India. These designs are selected on parameters of eye appeal, colour and various other factors all aimed at capturing the attention of the customer. 

Pan Bahar is available in 100g Tin, Zipper Pouch, 4g Pouch and 2g Pouch. It has attractive Holographic Can and attractive pouch.

'''Our brand'''

The name "Pan Bahar" evokes all that is positive in business and in life. It typifies integrity, quality, performance, perfection, and above all, character. 

We have signed not one, but two top notch brand ambassadors - Feroz Khan and Fardeen Khan.

Feroz represents the generation that still remembers the grand old taste of Pan Bahar and Fardeen represents the generation which is extremely curious to know the secret of what made Pan Bahar such a huge phenomenon. Both of them will feature in our advertising and promotion campaign including a lavish TV spot.

We are promoting our brand through the multimedia Compaigns comprising of films, print ads, Radio, outdoors, pop, sampling and promotion and innovative mechandising techniques.


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