Difference between revisions of "ManufacturerCarreras Ltd."

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m (Created page with '====Carreras Ltd.==== Carreras Limited got its start in Spain in 1788, where it was founded by Spanish nobleman Don José Carreras y Ferrer. Don José fought in the Pennisular …')
 
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Carreras Limited got its start in Spain in 1788, where it was founded by Spanish nobleman Don José Carreras y Ferrer.  Don José fought in the Pennisular War under the Duke of Wellington, and was highly decorated, but was exiled from Spain due to his political views.  He took his family and settled in London, England, where he continued on in the tobacco business and earned a great reputation for making fine cigars.
 
Carreras Limited got its start in Spain in 1788, where it was founded by Spanish nobleman Don José Carreras y Ferrer.  Don José fought in the Pennisular War under the Duke of Wellington, and was highly decorated, but was exiled from Spain due to his political views.  He took his family and settled in London, England, where he continued on in the tobacco business and earned a great reputation for making fine cigars.
  
Don José died, and his business was inherited by his son, Don José Joaquin, who himself earned a reputation as a specialist in the blending of tobaccos and snuff.  He established a new store at 61 Prince's Street, W. 1, near Leicester Square, in 1852, and was honoured the following year by receiving a Warrant as sole supplier of cigars and tobacco to the Spanish Legation in London.  Don José Joaquin opened another store on Regent Street, W. 1, in 1866;  among his clientele at that time were H.R.H. the Prince of Wales (the future King Edward VII) and H.R.H. the Duke of Saxe-Coburg and Gotha (both of whom bestowed upon Carreras Royal Warrents), and the Right Hon. George Grimston, 3rd Earl of Craven, after whom was named Carreras' Craven Mixture (and later, Craven "A" cigarettes).  A further honour was granted to Carreras with the granting of a Warrant from H.M. King Alfonso XII of Spain in 1874.
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Don José died, and his business was inherited by his son, Don José Joaquin, who himself earned a reputation as a specialist in the blending of tobaccos and snuff.  He established a new store at 61 Prince's Street, W 1, near Leicester Square, in 1852, and was honoured the following year by receiving a Warrant as sole supplier of cigars and tobacco to the Spanish Legation in London.  Don José Joaquin opened another store on Regent Street, W 1, in 1866;  among his clientele at that time were H.R.H. the Prince of Wales (the future King Edward VII) and H.R.H. the Duke of Saxe-Coburg and Gotha (both of whom bestowed upon Carreras Royal Warrents), and the Right Hon. George Grimston, 3rd Earl of Craven, after whom was named Carreras' Craven Mixture (and later, Craven "A" cigarettes).  The Craven Mixutre would go on to become among Carreras' most popular blends;  it received a boost when popular author J. M. Barrie revealed that in his 1890 story, ''My Lady Nicotine'', the Arcadia Mixture was in fact based on the Craven Mixture.  Carreras would go on to use Barrie's endorsement in Craven Mixture advertisements through the 1930s.  A further honour was granted to Carreras with the granting of a Warrant from H.M. King Alfonso XII of Spain in 1874.
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Carreras was sold to W. J. Yapp in 1894;  Yapp was in the shoe-leather business, but saw the potential of the tobacco industry.  Yapp teamed up with Bernard Baron in 1903 and took Carreras public;  Baron held the patent on a cigarette-making machine which could produce 450 cigarettes a minute (compared to the Bonsack machine, which rival Imperial Tobacco held a monopoly on and could only produce 200 a minute).  Baron would gain control of the company by the following year, and his machine led to Carreras being able to mass produce cigarettes.  Among the brands introduced at this time was Black Cat, which was the first brand to have a coupon redeemable for gifts included with every packet.

Revision as of 22:28, 28 March 2011

Carreras Ltd.

Carreras Limited got its start in Spain in 1788, where it was founded by Spanish nobleman Don José Carreras y Ferrer. Don José fought in the Pennisular War under the Duke of Wellington, and was highly decorated, but was exiled from Spain due to his political views. He took his family and settled in London, England, where he continued on in the tobacco business and earned a great reputation for making fine cigars.

Don José died, and his business was inherited by his son, Don José Joaquin, who himself earned a reputation as a specialist in the blending of tobaccos and snuff. He established a new store at 61 Prince's Street, W 1, near Leicester Square, in 1852, and was honoured the following year by receiving a Warrant as sole supplier of cigars and tobacco to the Spanish Legation in London. Don José Joaquin opened another store on Regent Street, W 1, in 1866; among his clientele at that time were H.R.H. the Prince of Wales (the future King Edward VII) and H.R.H. the Duke of Saxe-Coburg and Gotha (both of whom bestowed upon Carreras Royal Warrents), and the Right Hon. George Grimston, 3rd Earl of Craven, after whom was named Carreras' Craven Mixture (and later, Craven "A" cigarettes). The Craven Mixutre would go on to become among Carreras' most popular blends; it received a boost when popular author J. M. Barrie revealed that in his 1890 story, My Lady Nicotine, the Arcadia Mixture was in fact based on the Craven Mixture. Carreras would go on to use Barrie's endorsement in Craven Mixture advertisements through the 1930s. A further honour was granted to Carreras with the granting of a Warrant from H.M. King Alfonso XII of Spain in 1874.

Carreras was sold to W. J. Yapp in 1894; Yapp was in the shoe-leather business, but saw the potential of the tobacco industry. Yapp teamed up with Bernard Baron in 1903 and took Carreras public; Baron held the patent on a cigarette-making machine which could produce 450 cigarettes a minute (compared to the Bonsack machine, which rival Imperial Tobacco held a monopoly on and could only produce 200 a minute). Baron would gain control of the company by the following year, and his machine led to Carreras being able to mass produce cigarettes. Among the brands introduced at this time was Black Cat, which was the first brand to have a coupon redeemable for gifts included with every packet.

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