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Through the years, R.J. Reynolds has responded to the recommendations of the public-health community and to consumer demand to reduce overall FTC tar and nicotine yields. Today, R.J. Reynolds offers a wide variety of cigarettes, ranging from the lowest-tar products on the market to a number of full-flavor cigarette styles. Our company, like other cigarette manufacturers, uses brand descriptors such as "full flavor," "lights" and "ultra lights" to differentiate cigarette brand styles in terms of such characteristics as strength of taste, and reported tar and nicotine yield. These terms do not, and are not meant to, imply that any cigarette brand-style, or any category of cigarettes, is safer than any other.