Chesterfield (Filter) KS-30-H - South Africa and USA
Chesterfield Filter (American version) KS-30-H - South Africa
PMI GETS CHESTERFIELD BRAND BACK FROM BATSA
Source: Business Day (za) Date: 2007-10-03 Author: Abdul Milazi, email@example.com URL: http://www.businessday.co.za/articles/topstories.aspx?ID=BD4A577819 ID: 253362
TOBACCO company Philip Morris International (PMI) yesterday announced that it had taken its premium brand, Chesterfield, back from British American Tobacco SA (Batsa) as part of its strategy to reinvest in the country and to pursue growth both organically and through business development opportunities.
In a joint statement yesterday the companies announced the end of the Chesterfield licence in 1981 when PMI shut its local office due to sanctions against the apartheid regime.
PMI said the agreement gave Batsa exclusive rights to make, distribute and sell Chesterfield in SA, Angola, Botswana, Lesotho, Mozambique, Namibia, Swaziland, Zambia and Zimbabwe.
PMI spokeswoman Glenda Neville said the company returned to SA in 2003 and established Philip Morris SA, which would now assume responsibility for Chesterfield in the region.