BrandRoyals

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Brand Royals

Cigarettes R

Royals cigarettes sponsor an annual competition to identify the best soccer team in the country. Value cigarette brand Royals has been relaunched with a more modern image by British American Tobacco (BAT UK). New-look packs sport a striking contemporary design aimed at making the brand more relevant to today’s adult smoker. The Royals letter ‘R’ gives instant brand recognition and complements an updated colour scheme.
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