BrandRed and White

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Brand Red & White

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GODFREY Phillips India, the second largest manufacturer of cigarettes in the country, has given a new look to the packaging of its Red & White brand of cigarettes. After recently test marketing its new pack in Chandigarh, the company on Monday announced the rollout of its Red & White cigarettes in a new look pack for the National Capital region. The company officials said that the roll out of Red & White in a new look pack is expected to bolster its market share by 3.5 per cent in the current year. Sales of Red & White cigarettes have grown by 6.6 per cent so far in volume terms this year. (2004)