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Brand Look

Danish smokers are satisfied by, and loyal to, cigarettes made in Denmark. The 31 different brands produced by House of Prince account for over 96 per cent of total cigarette sales there. The five most sold brands in 1992 were Prince Filter, Prince Light, Cecil Plain, New Look Filter and New Look Light. New Look Filter 7.9% Skandinavisk Tobak. House of Prince is not just Prince, however, and the company manufactures a wide range of brands including Cecil and New Look. Cigarettes L