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Brand Lark

Pierce Brosnan once appeared in this ad and in a TV commercial for Lark cigarettes in Japan. The ads have not been seen before in the US. Philip Morris expanded their cigarette range in Ireland with the launch of Lark in summer 2005. The Lark range consists of Lark Red at 10mg tar and Lark White at 6mg and is available in all trade channels. Lark cigarettes contain a high quality Virginia blend and are competitively price marked at €6 for 20. In addition, Lark offers an excellent trade margin to retailers. Lark is being supported with an extensive marketing programme including point of sale material, cash mats, display cards, wobblers, as well as a trade campaign including a six-sheet poster burst in leading cash and carrys. Cigarettes L