Difference between revisions of "BrandKing Sano"

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Revision as of 14:33, 13 September 2006

Brand King Sano

Only one brand, King Sano, manufactured by US Tobacco, focused exclusively on health claims in their ads. King Sano cigarettes of the 1950s and RJR's Premiere, were commercial failures because, according to the defense, consumers did not like their taste. John Solow, an economics professor at the University of Iowa, on Monday cited a 1957 form letter sent by United States Tobacco Co. to doctors urging them to recommend King Sano cigarettes to patients because of its low tar and nicotine levels.
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