Difference between revisions of "BrandHollywood"

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(→‎Brand Hollywood)
 
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* [[Hollywood (brazilian version) (design 3 with big 'H') (Menthol Lights American Blend Filter) KS-20-S (green and red and black) - Brazil]]
 
* [[Hollywood (brazilian version) (design 3 with big 'H') (Menthol Lights American Blend Filter) KS-20-S (green and red and black) - Brazil]]
 
* [[Hollywood (brazilian version) (design 3 with big 'H') (Original Blend Authentic Taste) KS-20-S - Brazil]]
 
* [[Hollywood (brazilian version) (design 3 with big 'H') (Original Blend Authentic Taste) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (design at the celophane) (American / Blend / American Taste) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (design at the celophane) (Caribbean / Blend / Menthol Taste) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack - Fone de Ouvido) (American Blend) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack - Fone de Ouvido e Mapa) (American Blend) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack - GPS) (American Blend) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack - Óculos e Planador) (American Blend) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack - Planeta) (American Blend) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack) (Original Blend Authentic Taste) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack) (American Taste) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack - Calçado) (Original Blend Authentic Taste) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack - Bússola) (Original Blend Authentic Taste) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack - Cantil) (Original Blend Authentic Taste) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack - Capacete) (Original Blend Authentic Taste) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack - Ganchos) (Original Blend Authentic Taste) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack - Planeta) (Original Blend) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack - Calçado) (Original Blend) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack - Cantil) (Original Blend) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack - Bússolas) (Original Blend) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Experience Pack - Calçado e Cantil juntos) (Original Blend) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Sabor Sem Fronteiras - Planeta) (American Blend) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Sabor Sem Fronteiras - Planeta) (Australian Blend) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Sabor Sem Fronteiras - Planeta) (Caribbean Blend) KS-20-S - Brazil]]
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* [[Hollywood (brazilian version) (Sabor Sem Fronteiras - Planeta) (Original Blend) KS-20-S - Brazil]]
 
* [[Hollywood (brazilian version) (design 3 with big 'H') (Premium American Blend Filter) KS-10-H - Cuba]]
 
* [[Hollywood (brazilian version) (design 3 with big 'H') (Premium American Blend Filter) KS-10-H - Cuba]]
 
* [[Hollywood (brazilian version) (design 3 with big 'H') (Premium American Blend Filter) KS-20-H - Cuba and Brazil]]
 
* [[Hollywood (brazilian version) (design 3 with big 'H') (Premium American Blend Filter) KS-20-H - Cuba and Brazil]]
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* [[Hollywood (dominicanian version) KS-10-S - Dominican Republic]]
 
* [[Hollywood (dominicanian version) KS-10-S - Dominican Republic]]
 
* [[Hollywood (dominicanian version) KS-20-H - Dominican Republic]]
 
* [[Hollywood (dominicanian version) KS-20-H - Dominican Republic]]
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* [[Hollywood California (brazilian version) /KS-20-S/ - Brazil]]
  
  
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" BLUE The pleasure and the mildness in a new and modern package. This is Hollywood Blue, a light version of Hollywood."
 
" BLUE The pleasure and the mildness in a new and modern package. This is Hollywood Blue, a light version of Hollywood."
 
[[Cigarettesh|Cigarettes H]]
 
[[Cigarettesh|Cigarettes H]]
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Latest revision as of 15:46, 5 August 2008

Brand Hollywood


This year(2001), Brazil has published a law prohibiting the use of descriptors like "light", "ultralight", "mild" and similars on brazilian cigarette brands. This law will come into force from next January on.

In order to prepare their consumer to new ways of comunication related to the ideia of "less harmful brands", tobacco companies has been investing in new strategies such as diferent colors of packagings in the same family of brands.

The last one is in the Hollywood family,a very consumed brand in Brazil, from a Souza Cruz company (brazilian company from BAT group). They have just launched two more different collors of Hollywood brand. So besides the red color related to the regular yields, there are the blue package and the green menthol one.

The new strategy is that blue package comes with a tip of paper device indicating the consumer to pull it. Doing so, the consumer gets a message presenting the new version of the light brand as follows:

" BLUE The pleasure and the mildness in a new and modern package. This is Hollywood Blue, a light version of Hollywood." Cigarettes H

Osta Elf Bar 1500 Disposable Pod Device 850mAh 4.8ml



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