BrandFrontier

From Cigarettes Pedia
Jump to: navigation, search

Brand Frontier

The catalyst for PM's launch of NEXT was rapidly increasing sales of FRONTIER Lights which, having doubled volume to just over 2bn in 1992, was an target to triple its sales to 6bn in 1993. FRONTIER Lights' performance was boosted by the introduction at the end of 1992 of a new box format (previously soft cup) and pack design.

Cigarettes F