BrandDu Maurier

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Brand du Maurier

Du Maurier is the most popular brand of cigarettes that is available in Canada. Produced by Imperial Tobacco Canada (a subsidiary of British American Tobacco, not affiliated with this Imperial Tobacco), the brand is named after Sir Gerald du Maurier, a British actor and manager.

The cigarettes are available at Regular, Light, Extra Light, Ultra Light and "Edition" (even lighter) nicotine/tar dosages. The packaging is red with the brand name and logo on the front and back of the package. Du Maurier also markets "Special Mild" (silver pack), "Avanti" and "Avanti Light" (dark red pack) cigarettes.

They are also available in regular (70 mm) and king size (84 mm); a 100 mm DuMaurier has also been released. All styles of cigarette contain an equal quantity of tobacco, regular size have 3-4 millimetres smaller filter to compensate for the short size. King size and 100s make use of tobacco expanded using dry ice (see here for details of DIET process 1). Regular cigarettes are popular in Canada; the nicotine hit appears to be more intense.

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