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Brand Dave`s

Dave's cigarettes are produced in USA, king size (85 mm), hard pack, 20 cigarettes in a pack. "I want to stress that I'm not bitter about what the Philip Morris Corp. is trying to do with the name "Dave." In case you didn't know, Philip Morris is test-marketing a new brand of cigarettes called "Dave's." Over the past year I've seen big billboard advertisements for "Dave's" cigarettes in Seattle and Denver.

These are folksy ads; one of them features a tractor. The message is that "Dave's" is a folksy brand of cigarette, produced by a down-to-earth, tractor-driving guy named "Dave" for ordinary people who work hard and make an honest living, at least until they start coughing up big folksy chunks of trachea.

Of course, there is no actual "Dave." The people at Philip Morris are just calling the new brand "Dave's" because they think the name "Dave" sounds trustworthy and non-corporate. This is pretty funny when you consider that Philip Morris is the world's largest tobacco company and has enough marketing experts and advertising consultants and lawyers and lobbyists to sink an aircraft carrier, not that I'm suggesting anything."

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