Difference between revisions of "Benson and Hedges XL L-20-H - England"
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[[Image:benson_hedges_xl_l_20_h_england.jpg|benson hedges xl l 20 h england]] | [[Image:benson_hedges_xl_l_20_h_england.jpg|benson hedges xl l 20 h england]] | ||
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+ | Galllagher introduced another line extension of its market leader, Benson & Hedges, called XL. It’s a "longer than King Size" product packed in an elegant tortoise shell design hinge lid box. The connotations of XL are "extra length," "excellent," exceptional." This product was originally designed to be launched as a premium brand at GBP 1 .50/pack to take advantage of the growth of the 100mm segment. |
Latest revision as of 04:06, 21 August 2014
Benson & Hedges XL /L-20-H/ - Ireland
Galllagher introduced another line extension of its market leader, Benson & Hedges, called XL. It’s a "longer than King Size" product packed in an elegant tortoise shell design hinge lid box. The connotations of XL are "extra length," "excellent," exceptional." This product was originally designed to be launched as a premium brand at GBP 1 .50/pack to take advantage of the growth of the 100mm segment.