Difference between revisions of "BrandPhilip Morris"

Revision as of 01:20, 24 February 2009

History

Philip Morris English Blend was introduced as a non-filter, regular-size (70 mm) brand in 1933 by Philip Morris U.S.A.. To advertise the brand, Philip Morris hired 3-foot, 11-inch tall bellboy Johnny Roventini (1910 - 1998) as their pitchman; through the 1950s on radio, television, and in print advertisements, Johnny would shout out the famous slogan: ”Call for Philip Morris!” Also known as Johnny Philip Morris, Roventini essentially became a living trade mark.

The name of Philip Morris English Blend was changed to Philip Morris Special Blend in 1948. In the 1950s, the brand was the sponsor of C.B.S. television’s ”I Love Lucy” show; when it was originally broadcast, the show’s credits would run over a package of Philip Morris cigarettes. When ”I Love Lucy” was packaged for syndication, images of Philip Morris were replaced with the now-familiar heart seen in the end-credits, though the original images have been restored for D.V.D. box-sets of the series.

Philip Morris King Size (non-filter; later re-named Commanders) was introduced in 1953, while the brown packaging of Philip Morris was first changed in 1955.

Philip Morris cigarettes are produced in Germany , Switzerland and USA,France and Holland ,Italy , Japan , Argentina , Greece, Uruguay, Canada, king size (85 mm), short (70 mm) or long (100 mm), soft or hard pack, wide flat hard box , 2, 4, 9, 10 or 20 cigarettes in a pack.

Cigarette Packs

• Philip Morris English Blend Non-Filter (American version 1) S-2-H - U.S.A.
• Philip Morris English Blend Non-Filter (American version 1) S-20-S - U.S.A.
• Philip Morris Special Blend Non-Filter (American version 2) S-4-H - U.S.A.
• Philip Morris Special Blend Non-Filter (American version 2) S-20-S - U.S.A.
• Philip Morris Non-Filter (American version 3a) S-20-S - U.S.A.
• Philip Morris Non-Filter (American version 3b) S-20-S - U.S.A.
• Philip Morris Special Blend Non-Filter (American version 2) KS-4-H - U.S.A.
• Philip Morris Special Blend Non-Filter (American version 2) KS-20-S - U.S.A.
• Philip Morris Commander (American version 3) KS-20-S - U.S.A.
• Philip Morris English Blend Plain(American version) S-9-B - Canada

• Philip Morris Filter (American version 1) KS-20-H - U.S.A.
• Philip Morris Filter (American version 2a) KS-4-H - U.S.A.
• Philip Morris Multifilter (American design 2b) KS-20-Plastic Box - U.S.A.
• Philip Morris Menthol Filter (American design 2b) KS-20-Plastic Box - U.S.A.
• Philip Morris Filter (American version 3) KS-20-H - U.S.A.
• Philip Morris Filter (American version) KS-10-H - Argentina
• Philip Morris Filter (American version) KS-20-H - Argentina
• Philip Morris Filter (American version) KS-20-S - Argentina
• Philip Morris Filter (American version) KS-20-H - Greece
• Philip Morris Special Blend Filter (American version) KS-20-S - origin unknown

• Philip Morris Milds (American version) KS-20-H - Argentina
• Philip Morris Milds (American version) KS-20-S - Argentina

• Philip Morris Lights (American version) KS-20-H - France
• Philip Morris Lights (American version) KS-20-H - Germany
• Philip Morris Lights (American version 1) KS-20-H - Greece
• Philip Morris Blue [Lights] (American version 2) KS-20-H - Greece
• Philip Morris Lights (American version 1) L-20-H - Italy
• Philip Morris Blue [Lights] (American version 2) L-20-H - Italy
• Philip Morris Lights (American version 1) KS-20-H - Switzerland
• Philip Morris Supreme [Lights] (American version) KS-20-H - Switzerland
• Philip Morris Supreme [Lights] (American version) L-20-H - Switzerland
• Philip Morris Lights (American version) KS-10-H - Uruguay
• Philip Morris Lights (American version) KS-20-H - Uruguay

• Philip Morris Extra Lights (American version) KS-20-H - Switzerland
• Philip Morris Extra Lights (American version) L-20-H - Switzerland

• Philip Morris Super Lights (American version) KS-10-H - France
• Philip Morris Super Lights (American version) L-20-H - Italy
• Philip Morris Super Lights (American version) KS-20-S - Switzerland
• Philip Morris Menthol Super Lights (American version) KS-20-H - Switzerland
• Philip Morris Super Lights (American version) KS-20-H - origin unknown

• Philip Morris Ultra Lights (American version) KS-20-H - France
• Philip Morris Ultra Lights (American version) KS-19-H - Germany
• Philip Morris One [Ultra Lights] (American version) L-20-H - Germany
• Philip Morris Brown [Ultra Lights] (American version) KS-20-H - Italy
• Philip Morris Ultra Lights (American version 1) L-20-H - Switzerland
• Philip Morris One [Ultra Lights] (American version 2) L-20-H - Switzerland

• Philip Morris (design 6) (One 1 American Blend) KS-20-H - Switzerland and USA

• Philip Morris (design 6) (One 1 Ultra Light American Taste) KS-20-H - Switzerland and USA

• Philip Morris (design 6) (Super Lights Slim) L-20-H - Germany and USA

• Philip Morris Superslims Lights (American version) L-20-H - France

• Philip Morris (design 6) (Super Slims American Blend) L-20-H (white and blue) - Italy and Switzerland
• Philip Morris (design 6) (Super Slims American Blend) L-20-H (white and red) - Italy and Switzerland

• Philip Morris (design 2) (International) (Menthol) L-20-H (green) - USA
• Philip Morris (design 2) (International) KS-20-B (dark blue) - Question
• Philip Morris (design 2) (International) L-20-H (red) - USA

• Philip Morris (design 4) (Park Avenue) KS-20-H - USA
• Philip Morris (design 4) (Park Avenue Menthol) L-20-H - USA
• Philip Morris (design 4) (Park Avenue Menthol) L-20-S - USA

• Philip Morris (design 6) (Extra Lights 3) KS-20-H - Japan and USA
• Philip Morris (design 6) (Extra Lights 3) L-20-H - Japan and USA
• Philip Morris (design 6) (One 1 Charcoal Filter) L-20-H - Japan and USA

External Links

• Gallery of classic graphic design featuring Philip Morris cigarettes

See Also

• Other "P" Brand Cigarettes