BrandTeddy

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Brand Teddy

There was a tobacco war going on nearly 100 years ago... and it arrived Norway soon after the British-American Tobacco Co., (Norway) Ltd. was established in Oslo 1905. It rapidly became a cruel war between the American tobacco trust (lead by American Tobacco Company's James 'Buck' Duke) and the Norwegian manufacturers. In U.S.A. president Theodore 'Teddy' Roosevelt was fighting the American trust/enterprise, and he soon became a kind of hero for the Norwegian manufacturers. In 1914 J. L. Tiedemanns Tobaksfabrik honored Roosevelt by launching a cigarette brand named TEDDY. The trust war in Norway ended in November/December 1930 when BAT (Norway) was split between BATCO (45%), Tiedemann (45%), DnC (5%) - a bank, Andresens Bank (5%) - a bank owned by the Andresen family, the real owners of J. L. Tiedemanns Tobaksfabrik, when A/S Norsk-Engelsk Tobakkfabrikk (NETO) was established. In November 1933 NETO was completely in the hands of J. L. Tiedemanns.

In a commercial shown on early Norwegian TV, Teddy was presented as a cigarette for sportsmen and physically active Norwegians.

Teddy is miles ahead of the nearest Norwegian brand on the market in age. Blue Master (a toasted brand also manufactured by J.L.T.) was launched in 1937, but Virginia cigarettes ain't as popular as they used to be here in Norway, so it will take a miracle if Teddy will reach the 100.

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