BrandSoyuz Planeta

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Brand Soyuz Planeta

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Invest-Trast's cigarettes, "Soyuz-Planeta" and "Evro Street," appeared on the market in June 1999, bearing an uncanny resemblance to the "Soyuz-Apollon" and "Bond Street" cigarettes that Philip Morris promotes in Russia. Invest-Trast's cigarettes are 2-3 rubles cheaper than Philip Morris's products. This price differential resonates particularly strongly in the regions, where the demand for less expensive goods is greater than in the capital. Philip Morris, which only recently opened a new factory in Leningrad Oblast, appears to have lost severalmillion dollars in sales due to Invest-Trast's effective marketing technique capitalizing on Philip Morris's well-established trademark.
Soyuz Planeta is a brand of cigarettes in Russia, king size (85 mm), 20 cigarettes in a pack, hard and soft pack.

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