BrandRichmond

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Brand Richmond

Richmond cigarettes were produced briefly in Canada by Imperial Tobacco, which introduced the brand in 1968 as a filtered king-size. It was Imperial’s first and only brand which used the Strickman Filter, an early high-filtration filter tip which was thought to reduce particulate matter in the smoke more effectively than the standard celluose-acetate filter tip. These claims were later disproved, and the brand was withdrawn by the early 1970s.

In the United Kingdom, Richmond cigarettes were launched around 2000 as a value brand by the John Player division of the Imperial Tobacco Group, where it competes with such value brands as Mayfair, Sovereign, and Park Road. It has become the second-best selling cigarette brand in the U.K., behind the Imperial Tobacco-produced Lambert and Butler brand.


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