BrandChunghwa

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Brand Chunghwa

Gallaher has built its presence in China since gaining an import listing for its Sobranie brand in 1997. Sobranie has been established in Shanghai, Beijing and Guangzhou and is supported in these areas by the Group's three representative offices. The Sobranie brand now has a share of imported cigarettes of around 5%. Gallaher has developed a close relationship with STG over the past seven years. STG has actively helped Gallaher build its Sobranie brand in Shanghai, providing strong distribution, sales support and merchandising throughout the province. The companies' relationship was strengthened further when Gallaher introduced STG's most prestigious brand, Chunghwa, into the UK in 2001.

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