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Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query>
    <search>
      <p ns="0" title="BrandEmbassy" snippet="...ttes.  Prior to the mid-1970s, cigarettes in Britain were taxed by weight, &lt;span class=&#039;searchmatch&#039;&gt;meaning&lt;/span&gt; that king-sized cigarettes were more heavily taxed than regular or mini-siz&#10;" size="7189" wordcount="1043" timestamp="2011-05-26T23:16:53Z" />
      <p ns="0" title="BrandNobel" snippet="...e throat-cooling sensation of menthols, but it also speaks to the word’s &lt;span class=&#039;searchmatch&#039;&gt;meaning&lt;/span&gt; in slang; to be “cool” is to be hip and trendy.  The choice of certain &#10;" size="3048" wordcount="469" timestamp="2011-12-05T21:50:39Z" />
      <p ns="0" title="THE USE AND ABUSE OF TOBACCO" snippet="It is generally agreed that the use of tobacco in Europe, as a &lt;span class=&#039;searchmatch&#039;&gt;meaning&lt;/span&gt; of inebriation, originated in the introduction of the leaves of the plant i&#10;" size="15003" wordcount="2602" timestamp="2007-07-31T07:24:18Z" />
      <p ns="0" title="BrandRondo" snippet="...king direction towards the production of the so-called &amp;quot;light&amp;quot; cigarettes, &lt;span class=&#039;searchmatch&#039;&gt;meaning&lt;/span&gt; less tar and nicotine content.&#10;" size="1552" wordcount="228" timestamp="2006-08-16T12:09:25Z" />
      <p ns="0" title="BrandVikend Filter" snippet="...ck.&amp;quot;Vikend&amp;quot; is serbian spelling of the english word &amp;quot;wikend&amp;quot; with the same &lt;span class=&#039;searchmatch&#039;&gt;meaning&lt;/span&gt;.&amp;lt;br&amp;gt;&amp;lt;br&amp;gt;&#10;" size="449" wordcount="70" timestamp="2008-03-25T12:56:33Z" />
      <p ns="0" title="ManufacturerSPS Cigaronne" snippet="...ady Rose type comes with a special Rose flavor, and has a low side stream, &lt;span class=&#039;searchmatch&#039;&gt;meaning&lt;/span&gt; that the amount of passive smoke is a several times less than a conventiona&#10;" size="3090" wordcount="494" timestamp="2007-01-05T16:36:09Z" />
      <p ns="0" title="BrandMignon" snippet="Mignon cigarettes are produced in Croatia. Mignon is a french word, &lt;span class=&#039;searchmatch&#039;&gt;meaning&lt;/span&gt; &amp;quot; sweet&amp;quot;,&amp;quot;cute&amp;quot;.&amp;lt;br&amp;gt;&#10;" size="316" wordcount="49" timestamp="2008-03-26T15:01:46Z" />
      <p ns="0" title="Protection Jordan ever heard of that 63" snippet="...s with elder fraud swindle artists will keep records of these submissions, &lt;span class=&#039;searchmatch&#039;&gt;meaning&lt;/span&gt; your loved a single could conclusion upward on what is called the &#039;Sucker R&#10;" size="10478" wordcount="1680" timestamp="2011-05-02T09:06:58Z" />
    </search>
  </query>
</api>