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HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <allpages gapcontinue="Real_(american_version)_(Nothing_Artificial_Added)_KS-4-H_(Filters)_-_USA" />
  </query-continue>
  <query>
    <pages>
      <page pageid="21889" ns="0" title="Real (american version) (Nothing Artificial Added) KS-20-S (Filters) - USA">
        <revisions>
          <rev contentformat="text/x-wiki" contentmodel="wikitext" xml:space="preserve">====Real (american version) (Nothing Artificial Added) /KS-20-S/ (Filters) - USA====

[[Image:real_american_version_nothing_artificial_added_ks_20_s_filters_usa.jpg|real american version nothing artificial added ks 20 s filters usa]]

[[ BrandReal |Real ]]

[[ Cigarettesr|r]]</rev>
        </revisions>
      </page>
      <page pageid="21890" ns="0" title="Real (american version) (Nothing Artificial Added) KS-20-S (Menthol) - USA">
        <revisions>
          <rev contentformat="text/x-wiki" contentmodel="wikitext" xml:space="preserve">====Real (american version) (Nothing Artificial Added) /KS-20-S/ (Menthol) - USA====

[[Image:real_american_version_nothing_artificial_added_ks_20_s_menthol_usa.jpg|real american version nothing artificial added ks 20 s menthol usa]]

[[ BrandReal |Real ]]

[[ Cigarettesr|r]]</rev>
        </revisions>
      </page>
    </pages>
  </query>
</api>