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HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="BAM_(T)_(ukrainian_version)_KS-20-S_-_USSR_(Ukraine)" />
  </query-continue>
  <query>
    <pages>
      <page pageid="59716" ns="0" title="B.B. Turkish Mild S-10-S - England" />
      <page pageid="2502" ns="0" title="B.O.Y. KS-20-H - USA" />
      <page pageid="2503" ns="0" title="B.O.Y. KS-20-S - Colombia and USA" />
      <page pageid="51520" ns="0" title="B.W. Jacks" />
      <page pageid="2504" ns="0" title="B.W. Jacks KS-20-S - USA" />
      <page pageid="51935" ns="0" title="BAM" />
      <page pageid="2505" ns="0" title="BAM (T) (russian version) (Zolotoj) (T) KS-20-S (gold) - Russia" />
      <page pageid="2506" ns="0" title="BAM (T) (russian version) KS-20-H (white and green) - USSR (Russia)" />
      <page pageid="2507" ns="0" title="BAM (T) (russian version) KS-20-H (white and red) - Russia" />
      <page pageid="2508" ns="0" title="BAM (T) (russian version) KS-20-S (white and red) - Russia" />
    </pages>
  </query>
</api>